Can Messenger Bot Help Your Business?
A Facebook Chatbot is an automated bot that integrates right within the Facebook Messenger system and enables easy direct communication from the clients to the sales representatives as it may pertain to the orders, returns, FAQ's, etc. Chat Bots help automate much of the repetitive process of most customer support requests, and works on a chat based platform, like Facebook Messenger. It can be integrated with any of the existing Facebook applications to give one-click access to chat with one's clients. The Facebook Messenger Bot was developed by Facebook's Team Learning while they were working on the Facebook Search. It is used mainly in education and learning apps.
This type of application has been recently purchased by an organization called The Learning Annex who makes and sells these bots for a price of $7.50 each. The Facebook Messenger Bot is made up of three main components namely, the Facebook application, the Facebook graphic plugin, and the Facebook messenger front-end server. The Facebook application connects to the server through Facebook's servers where all the graphical components of the Facebook Messenger Bot are hosted. The Facebook Messenger Bot then sends and receives messages from the clients via the graphical plugin, and from the server through the Facebook message sending feature.
It also includes the Facebook follow-up message feature which allows for the customers to have a more personal interaction with the company as well as monitor the feedback from their friends about their experience with the company. The Facebook graphic plugin makes it possible for you to create a number of promotional campaigns, depending on what kinds of products your company deals in. In the past, this kind of software used to require a lot of time and effort in configuring and making it work. However, now, even the most basic version of the software allows one to setup a campaign instantly.
The first Facebook Chatbot campaign was developed by Y Combinator, who later on sold it to a number of different businesses. Although the original Y Combinator bot was not very effective, it did help innovate the artificial intelligence needed in creating more efficient and effective bots. Facebook, in turn, bought the corporation and released the first artificially intelligent chat bot, the Facebook Messenger Bot, to the public. As many people would expect, the popularity of this bot quickly gained momentum. Many businesses, both big and small, are now selling this bot to the general public, or at least letting it be available to the end users for free to increase its sales and profits.
Unlike the original Facebook Messenger Bot, the latest release does not carry any personalization option, nor does it include any form of customer service. It simply follows up with the user, and starts a random conversation with him or her. The bot responds according to what it was programmed to do by the user, and after a while, it appears to have developed an opinion or a strategy on the customer's life, and even asks questions about their current situation. However, these chatbots are not very good at defending their customer's interests or ideas, and they tend to just repeat the same questions over again, thus, not giving the customer much input.
Facebook is not the only company to sell artificial intelligent chat bots. Yahoo! Answers sells one as well, but it does not have the same features as the one that Facebook offers. Yahoo! Answers was designed to let people ask questions, and then other users will answer them, much like Facebook does with their feature.
Messenger Bots have been criticized by many individuals, mainly because they do not deliver on the promises that were made in advertisements. Although this bot may not help businesses promote their brands the way that Facebook Messenger Bots can, they are still considered to be beneficial and useful to consumers. Messenger Bot systems have definitely streamlined the process of engaging customers, and this will allow companies to make more sales in the future. Nevertheless, Messenger Bot software cannot replace actual human customer service representatives, and should only be used as supplementary tools to the live customer support agents that businesses have on site.
Messenger Bot software does have its advantages though. Apart from being able to quickly engage users in real time, these chat bots are better suited to answering simple questions that cannot be answered by a human. However, it is important for companies to realize that the increased efficiency cannot be considered a replacement for the human voice. As with all types of artificially intelligent software, there will be times when Messenger Bot conversations will go completely off track, and it will be the end of a good thing. Therefore, while the chat bot has its advantages, businesses must also realize that these software applications must be used properly in order to make sure that customers feel valued and treated properly by their business.