Digital Experience Monitoring (DEM): What It Is and Why It’s Important
Digital Experience Monitoring analyzes and monitors the end-user experience with a web application. As control over user experience has been lost to software abstraction layers like the cloud and sass components, DEM software has increased in importance for business.
Due to poor user experience, business groups have noticed declines in sales on their websites and the productivity of their employees on their web applications. As a result, demand has risen for software that can monitor or predict when a change to a web application will impact the end-user experience.
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DEM software tracks a user’s journey from the user’s perspective. Starting at an endpoint like a user’s device, DEM software drills into the infrastructure of that endpoint, from UI/UX all the way down to the performance of the server.
By monitoring the entire application stack, problems in key pathways such as checkout processes and customer service relations can be detected and resolved without user feedback. This allows business processes to continue to be smooth and user-friendly in an ever-changing environment.
Key data types monitored by fully-fledged DEM software are real-user data and synthetic data. These data types should be monitored for all endpoints, including mobile and desktop devices.
Real user data should be obtained organically by a browser plugin or a tag, while synthetics should be collected by various user agents that are representative of real user endpoint devices. These synthetic agents could also use automated scripts to mimic what a real user would do to follow a process within the respective website or web application.