Social media sites are powerful additions to every small business marketing toolkit. But these have not replaced search engine optimization for purposes of increasing website visibility in Google and other search engines. Search engine optimization specialists recommend social media integration services that successfully combines social networking with SEO.

Integrating 2 of the most effective internet marketing techniques can generate multiple channels of quality Internet traffic and significantly increase conversions.

Tips for integrating social media and SEO

Search engine optimization specialists recommend creating and managing social sites while observing basic SEO techniques.

1. Create business profiles or accounts in various social networks, particularly where your target consumers are found. Customers and clients are generally found on Facebook, Twitter, and YouTube while professionals stay in touch and share more specialized information on LinkedIn.

2. Register a profile name that matches your website or business name and includes a targeted keyword. For Facebook Pages, a fan or business page with at least 25 subscribers may register a special username containing the business or product name and keyword.

3. Activate integration by embedding a code in your web page which will show your Facebook profile and allow site visitors to "Like" your page. Add a Twitter and LinkedIn button as well.

4. Create useful content and post them regularly on your website. Be sure to have all keywords in place before sharing your article links on social sites.

Social media sites continuously develop applications that enhance integration. Taking the time to explore new features and managing consumer interactions will keep your digital marketing strategy fresh. Businesses that recognize the need for social media integration and management have started to create positions to serve these main functions or outsource them.