Marketing and public relations are vital functions that serve to boost the brand image of any business. While there is a considerable overlap of target groups and techniques between these two functions, the primary goal, of course, is to get the attention of the public, with a suitable marketing mix and media relations strategy.

The primary goal of a marketing campaign is to boost the profitability of the business by promoting its products and services through advertisements. While companies dole out large sums of money each year on advertising efforts, the promotion strategy as such is a paid service deliberately aimed to benefit the business. 

Teaming up with a public relations agency often achieves the same impact, but at a relatively lower cost. You can get the best service of pr in Sydney online.

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How Does A Public Relations Agency Function?

A public relations agency helps break business news in an unbiased, yet timely manner, such that the promotion is subtle and wide-reaching. The result is achieved with the help of a custom media relations strategy that matches the business with the right target niche and suitable communication media.

Getting the attention of the various communication media, including conventional print and entertainment channels, as well as the digital channels with an apt message to coincide with a specific company event or product launch, helps businesses get the limelight. The services offered by a public relations agency also span marketing tasks, of course, excluding advertising.

Online marketing, social media marketing, blogs and newsletters, press releases, internal and external communication, crisis, and reputation management are all part of the services offered by a public relations agency.